Verticals

Where Product Excellence Creates Competitive Advantage

We focus on industries where complexity is high, trust matters, and user experience directly impacts growth.
Each vertical requires systems thinking, strategic clarity, and design that performs under pressure.

Who We Work With

Who Thrives Working With Us

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10k+ satisfied clients

Product-focused builders

You care deeply about solving real problems.You do not ship features for vanity.You build products that create measurable value.

Growth-minded operators

You connect design decisions to business outcomes.You think in retention curves, activation metrics, and revenue expansion.You want design that performs.

Leaders Who Want Leverage

You understand design is strategy.You want clarity, alignment, and systems that scale.You are not looking for decoration. You are building defensibility.

Moves Customers Forward

Every interaction designed to move customers forward in their journey.

What Growth Design Delivers

We measure success by what happens after launch. Faster adoption, higher conversion, customers who stay and expand.

Built to Scale With Your Vision

Design frameworks built to grow with your customer base and ambition.

Trusted by leading teams across Saas, fintech, and emerging tech

Our clients operate in high-stakes environments where product quality directly impacts growth and reputation.
We operate as a strategic product partner, not a vendor.

People

Our team

Designers, strategists, and operators who think in systems.

Erin Ann

Principal Product Designer

Builds platforms that scale. Obsessed with how systems move customers.

Ellen Koch

VP of Digital Strategy

Connects experience to outcomes. Designs for conversion at every stage.

Martin Bajac

Product Designer

Connects experience to outcomes. Designs for conversion at every stage.

Davinci Solidarios

Visual Designer

Untangles complexity. Builds interfaces that make sense at scale.

Web Developer

Finds truth in data. Grounds every design decision in customer insight.

Maite Tejera

Product Designer

Finds truth in data. Grounds every design decision in customer insight.

Testimonials

What Clients Value Most

As a startup founder, you move fast and make a thousand decisions a week. What Erin did was bring structure and clarity to the chaos. She helped us shape our MVP from concept to a cohesive, user-centered product. Every workflow was intentional. Every screen had a purpose. She pushed us to think deeper about user behavior and positioning instead of just shipping features. Because of Tangerine, we launched with confidence instead of guesswork.If you are building your first product, this is the kind of partner you want in the room."

Adam

Founder, Humanager AI

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Partnering with Tangerine was a turning point for our platform. We redesigned our core SaaS product from the ground up, and Erin brought both strategic clarity and executional precision to every phase of the process. She didn’t just improve the UI. She challenged assumptions, simplified complex workflows, and helped align product, engineering, and leadership around a stronger long-term vision. The result was a more intuitive platform, improved internal alignment, and a user experience we’re proud to put in front of enterprise hospitality clients. The Tangerine team operates like a true product partner, not a vendor."

Beza Worku

Chief Product Officer, Intelity

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"Designing a crypto ATM experience is not simple. It requires clarity, trust, and seamless interaction in a high-stakes financial environment. Team Tangerine helped us design our proprietary crypto ATM interface and digital wallet experience with a strong focus on usability and user confidence. The balance between technical functionality and human-centered design was handled exceptionally well. Their ability to translate complex blockchain functionality into a clean, intuitive experience made a meaningful difference in how customers interact with our product. The thinking was strategic and execution was sharp."

Chris McAlary

CEO, Crypto ATM & Wallet

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